Christopher Schlierf

Commercials & Game Trailers

Panasonic

Panasonic - Hollywood to your home

Client
Panasonic
Agency
Brave
Production
Framestore Pictures
Role
Director, Edit DC

About the project

  • World's first HDR commercial
  • 4 sets in 3 shooting days
  • Phantom Flex at 1,000 fps
  • Agency Brave · Production Framestore

The brief

For its 4K OLED range, Panasonic, Framestore and London agency Brave wanted a blockbuster-level commercial, produced end to end in HDR for the first time.

The approach

Christopher Schlierf turned the TV's strengths into four genre worlds: a period scene for natural skin tones, 70s noir for true blacks, sci-fi for fine detail and a superhero sunset over New York for colour. He scouted locations in South Africa, designed the costumes, cast the performers and planned every stunt in 3D floor plans. That let hundreds of crew shoot four large sets in just three days, with DOP Paul Gilpin and a Phantom Flex high-speed unit.

The result

The campaign ran for years on Panasonic screens in electronics stores, and Paul Gilpin's images won Best Cinematography at the Ciclope Awards.

Stills

Panasonic – still 1 Panasonic – still 2 Panasonic – still 3 Panasonic – still 4 Panasonic – still 5 Panasonic – still 6 Panasonic – still 7 Panasonic – still 8 Panasonic – still 9 Panasonic – still 10 Panasonic – still 11 Panasonic – still 12 Panasonic – still 13 Panasonic – still 14 Panasonic – still 15 Panasonic – still 16 Panasonic – still 17 Panasonic – still 18 Panasonic – still 19 Panasonic – still 20 Panasonic – still 21 Panasonic – still 22 Panasonic – still 23 Panasonic – still 24 Panasonic – still 25 Panasonic – still 26 Panasonic – still 27 Panasonic – still 28 Panasonic – still 29 Panasonic – still 30

Let's talk

Planning something like this?

Send a few lines about the idea, the timing and where it will run.

Start a conversation