Christopher Schlierf

Commercials & Game Trailers

Mercedes New Heroes

Mercedes Benz - New Decade New Heroes - League of Legends - DOTA

Client
Mercedes Benz
Agency
Locavi
Production
Hawkins & Cross
Role
Director, Writer, Editor, Creature Animations, Mattepaintings

About the project

  • Mercedes-Benz eSports campaign
  • League of Legends & DOTA 2
  • Shot in Berlin in 2 nights
  • Creatures animated by Christopher Schlierf

The brief

As sponsor of the ESL events for League of Legends and DOTA 2, Mercedes-Benz needed a trailer that would win over gamers, an audience new to the brand.

The approach

Christopher Schlierf created the story, the world and the characters, including 3D shadow creatures based on famous heroes from both games, which he animated himself. With Hawkins & Cross he shot a large number of sets in two nights in Berlin, including stunts at height. Extra plates captured on set let the team rebuild environments, shadows and light, so the creatures sit photoreal in every shot.

The result

Gamers embraced the film, which helped Mercedes-Benz position itself as a modern brand in the gaming industry.

Stills

Mercedes New Heroes – still 1 Mercedes New Heroes – still 2 Mercedes New Heroes – still 3 Mercedes New Heroes – still 4 Mercedes New Heroes – still 5 Mercedes New Heroes – still 6 Mercedes New Heroes – still 7 Mercedes New Heroes – still 8 Mercedes New Heroes – still 9 Mercedes New Heroes – still 10 Mercedes New Heroes – still 11 Mercedes New Heroes – still 12 Mercedes New Heroes – still 13

Let's talk

Planning something like this?

Send a few lines about the idea, the timing and where it will run.

Start a conversation