Commercials & Game Trailers

Call of Duty: Black Ops 7

Game Trailer

Client
Activision
Agency
Petrol
Production
Rodeo Production
Role
Director

About the project

  • Opening sequence of the campaign
  • Became the game's main title menu
  • Key visual from Times Square to Gamescom 2025
  • VFX by RodeoFX

The brief

For the launch of Call of Duty: Black Ops 7, Activision, Treyarch and lead agency Petrol needed an opening sequence strong enough to carry a global campaign.

The approach

Christopher Schlierf built the sequence around a single 360° move circling the protagonist and the antagonist. Two 180° camera moves were shot with Rodeo Production and joined seamlessly, then wrapped by RodeoFX in swirling, mirror-like glass fragments that turn the confrontation into one continuous image.

The result

The sequence became the game's main title menu and shaped the key visual of the campaign, from the Times Square billboards and Gamescom 2025 to gamers' screens worldwide.

Stills

Call of Duty: Black Ops 7 – still 1 Call of Duty: Black Ops 7 – still 2 Call of Duty: Black Ops 7 – still 3 Call of Duty: Black Ops 7 – still 4 Call of Duty: Black Ops 7 – still 5 Call of Duty: Black Ops 7 – still 6 Call of Duty: Black Ops 7 – still 7

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