Bundeswehr
Bundeswehr - Mach was wirklich zählt
- Agency
- Castenow
- Production
- Parasol Island
- Role
- Director
About the project
- 9 films
- €10.6M campaign
- Tanks, speedboats, jets, helicopters
- Agency Castenow · Production Parasol Island
The brief
Agency Castenow developed a recruiting campaign to present the German armed forces as an attractive employer, with nine films shot on bases across Germany.
The approach
Christopher Schlierf directed all nine: authentic portraits of employees, shot with cinematic scale. On a tight schedule he ran multiple units, coordinated military teams on water and in the air, and directed the air-to-air scenes. DOP Dennis Guth shot on ARRI Alexa Mini with anamorphic lenses and stabilised rigs.
The result
The award-winning campaign gave the Bundeswehr a new image with a young audience.
Credits
Director
Christopher Schlierf
Production Company
Parasol Island
Agency
Castenow
DOP
Dennis Guth
Stills
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