Amazon Prime × Assassin's Creed

The brief

Amazon Prime Now wanted to promote its new fast delivery service together with the release of Ubisoft's Assassin's Creed Origins, and excite gamers and Prime customers alike on a tight budget.

The approach

As director and creative director, Christopher Schlierf wrote a story that links both worlds in a journey through time. To get epic scale without an epic budget, he shot the panoramic Moroccan landscapes himself with a single actor in an exact replica of the game hero's costume. The scenes in Germany were shot by DOP Adrian Kuchenreuther.

The result

The spot was nominated for Best Cinematography at the German Commercial Award 2018, in the same category as Oscar-winning Dune cinematographer Greig Fraser.